(Bonus if you have scaled digital businesses, and worked in lifestyle or travel industries.)About the JobExperience Co. is an experiential brand that curates & produces some of India’s most happening travel IPs—from creative residencies to festivals & adventures for artists, creators, founders, leaders & misfits.Our projects revolve around: 1. Designing and running travel experiences across 20+ countries, 2. Nurturing a community of over 5000+ curated people who have been part of our experiences, 3. And driving life-altering collisions & epiphanies through our experiences & communities.We’re a bootstrapped, profitable company backed by a team that has over 100+ years of cumulative experience in running, creating & producing experiential events across the world—from Iceland to Japan and everything in between.What You’ll DoTL;DR: Own and optimize our growth engine—plan, experiment, analyze, and iterate on strategies to drive customer acquisition, engagement, and retention, ultimately boosting revenue for Experience Co.The Longer VersionAs our Growth Marketer, you’ll be responsible for designing data-driven marketing strategies that attract new customers, nurture existing ones, and maximize revenue across all our travel and experiential offerings. You’ll be at the heart of our growth strategy—building funnels, executing performance campaigns, running growth experiments, and leveraging analytics to ensure our marketing dollars are put to the best possible use.Given our diverse travel portfolio and vibrant community—featuring everyone from Netflix directors to Emmy award-winning artists—you’ll have the opportunity to innovate in a unique, creative environment. You’ll experiment with novel digital marketing approaches, collaborate with cross-functional teams, and develop robust acquisition tactics that help us scale while delivering meaningful, life-changing experiences to our community.Key Responsibilities1. Growth Strategy & Experimentation • Develop and execute data-driven growth strategies for B2C markets, focusing on top-of-funnel awareness, customer acquisition, and retention. • Ideate, design, and run A/B tests and growth experiments across various digital channels (e.g., search, social media, email, influencers, partnerships) to optimize conversion rates and drive revenue. • Leverage marketing analytics tools (Google Analytics, Mixpanel, etc.) to track key metrics, identify trends, and make informed decisions on campaign strategy.2. Sales Funnel Optimization • Build, optimize, and manage robust sales funnels—from lead generation and nurturing to conversion and post-purchase engagement. • Use funnel metrics (CAC, LTV, churn, etc.) to forecast growth, allocate budgets, and maximize ROI. • Collaborate with product, sales, and customer success teams to ensure a seamless user experience throughout the funnel.3. Performance Marketing & Campaign Management • Strategize and manage multi-channel performance campaigns (paid search, social, display, content marketing, affiliate, etc.) that align with brand goals and revenue targets. • Set, monitor, and analyze key performance indicators (KPIs) such as conversion rates, CPA, CTR, and ROAS, adjusting tactics as needed to maintain efficiency and effectiveness.4. Data Analytics & Reporting • Establish tracking, measurement, and reporting processes to evaluate the performance of marketing initiatives. • Generate insights and actionable recommendations through analytics dashboards and regular reporting to leadership. • Monitor overall growth KPIs (revenue, new users, retention, etc.) and present findings and recommendations to stakeholders.5. Collaboration & Cross-Functional Alignment • Work closely with creative, sales, and product teams to align marketing campaigns with product launches, events, and community initiatives. • Identify and cultivate strategic partnerships (travel platforms, lifestyle brands, influencers, etc.) to expand our reach and complement our offerings. • Serve as a key voice in marketing strategy discussions, ensuring data-backed decisions and continuous optimization.Organisation StructureThis role will report directly to the Chief Business Officer, with a dotted line to the founders as key stakeholders in driving overall growth strategies.About YouStartup Fit • You thrive in a fast-paced, dynamic environment and appreciate both the autonomy and the responsibility that come with a small, growing team. • You’re comfortable with ambiguity, prefer quick iterations, and can pivot based on new data or insights. • You’re excited to co-create and build new processes from scratch.Growth Mindset • You have at least 5 years of experience driving revenue growth in B2C companies, with a proven track record of designing and implementing successful acquisition and retention strategies. • You have hands-on experience with digital marketing channels and tools, and you’re skilled in funnel optimization, A/B testing, and analytics. • You love uncovering insights from data, are comfortable discussing metrics, and can distill complex information into clear, actionable steps. • You’re not just comfortable with growth hacking; you live and breathe experimentation and creative problem-solving.User-Driven • You genuinely care about the user experience and actively seek to understand the needs and pain points of our audience. • You’re excited to meet and empathize with customers—especially in a vibrant community of creators, innovators, and travelers—to ensure our marketing efforts truly resonate.Culture Fit 1. Ownership & Independence • You thrive in an environment where you have the freedom to drive your own projects, make decisions, and take accountability for outcomes. 2. Adaptability & Resourcefulness • You’re comfortable with uncertainty and can find creative, scrappy ways to achieve growth targets. 3. Collaborative Spirit • You’ve worked effectively in small, close-knit teams, and you value open communication and shared goals. 4. Impact-Driven • You want your work to matter—here, you’ll have the opportunity to shape our future, scale our reach, and create transformative experiences for thousands of people. 5. Curious & Empathetic • You’re eager to learn from users and colleagues, and you actively seek ways to make our experiences more meaningful, intuitive, and immersive.If you’re looking for an opportunity to combine your passion for growth strategy, data, and creative problem-solving in one of the most exciting travel and lifestyle brands in India, we’d love to hear from you!Apply now and help us shape unforgettable experiences for our growing global community.
