Job Title: L&D Blog Editor & Long-Form Writer (B2B)
Location:Bangalore ] (Full-Time,Onsite)
Experience: 2 Plus years
Industry: Learning & Development, Corporate Training, EdTech
About the Role:
We are looking for a skilled L&D Blog Editor & Long-Form Writer with expertise in creating high-quality, research-backed B2B content. The ideal candidate will have a deep understanding of corporate learning, instructional design, workforce upskilling, and leadership development. This role involves crafting engaging, thought leadership content tailored for L&D professionals, HR leaders, and business decision-makers.
Key Responsibilities:
Writing & Editing:
- Write and edit long-form B2B content including articles, whitepapers, case studies, and reports.
- Ensure clarity, structure, and readability, while simplifying complex L&D concepts for a business audience.
- Develop storytelling-driven and persuasive content that resonates with corporate readers.
- Optimize content for SEO, including keyword research, metadata, and internal linking.
L&D Industry Expertise:
- Research and write about corporate learning trends, instructional design, eLearning, leadership training, and upskilling.
- Develop insightful content on LMS, employee learning strategies, reskilling initiatives, and digital transformation in L&D.
- Address key pain points and challenges faced by L&D managers, HR leaders, and corporate training professionals.
B2B Content Strategy & Thought Leadership:
- Create high-value, research-backed content that establishes the brand as a thought leader in the L&D space.
- Develop content that generates leads, enhances brand credibility, and nurtures customer relationships.
- Work with marketing, sales, and subject matter experts (SMEs) to align content with business objectives.
Research & Analytical Skills:
- Conduct in-depth research on L&D best practices, case studies, and industry insights.
- Utilize data-driven storytelling to create compelling narratives backed by statistics and reports.
- Stay updated on L&D innovations, AI in learning, and workforce development trends.
Tools & Technical Skills:
- Proficiency in Content Management Systems (CMS) like WordPress, HubSpot, or similar platforms.
- Knowledge of SEO tools (Google Analytics, Ahrefs, SEMrush) to track and improve content performance.
- Familiarity with AI-powered writing tools (ChatGPT, Grammarly, Jasper) to enhance content quality.
- Experience using collaboration tools (Google Docs, Notion, Trello, Asana) for content planning and workflow management.
Key Qualifications:
- Proven experience in long-form B2B content writing, blogging, and editing in the L&D, HR Tech, or EdTech domain.
- Strong understanding of corporate training methodologies, instructional design, and digital learning trends.
- Exceptional writing, editing, and research skills with a keen eye for detail.
- Ability to simplify technical concepts and create engaging, actionable content for business professionals.
- Strong understanding of SEO best practices and content marketing strategies.
Why Join Us?
- Opportunity to shape industry-leading thought leadership content in the L&D domain.
- Work with a fast-growing, innovative company in the corporate training space.
- Competitive salary and career growth opportunities in content strategy and marketing.
- Collaborative, learning-focused work environment with exposure to top industry experts.
Skills:- Long Form writing, Strong editing Skills, editing Skills, Simplify Complex, L&D Complex, Storytelling, Persuaive writing , Seo optimised writng , Learning & Development Corporate learning, Learning Methodologies, leader ship training, LMS Upskilling, corporate Training Solutions, High value leader ship content , Decision Makers, content Management system, HR Tech, ED Tech focus, Corporate training focus, Wordpress, Hubspot, ChatGPT and Google Docs
